{"product_id":"the-successful-marketing-plan-how-to-create-dynamic-results-oriented-marketing-4th-edition-paperback","title":"The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition - Paperback","description":"\u003cp\u003eby \u003cb\u003eRoman G. Hiebing\u003c\/b\u003e (Author), \u003cb\u003eScott W. Cooper\u003c\/b\u003e (Author), \u003cb\u003eSteve Wehrenberg\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe planning guide marketers have relied on for two decades--updated and expanded\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor more than 20 years, \u003ci\u003eThe Successful Marketing Plan\u003c\/i\u003e has been the marketing professionals' go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line.\u003c\/p\u003e\u003cp\u003eSeparating the plan into 10 market-proven, manageable components, \u003ci\u003eThe Successful Marketing Plan\u003c\/i\u003e explains how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFind the data you need to develop your plan\u003c\/li\u003e\n\u003cli\u003eIdentify growth target markets\u003c\/li\u003e\n\u003cli\u003eSet realistic sales objectives\u003c\/li\u003e\n\u003cli\u003ePosition your products through a strong branding program\u003c\/li\u003e\n\u003cli\u003eCondense your plan into a workable calendar of activities\u003c\/li\u003e\n\u003cli\u003eArrive at a realistic budget and payback schedule\u003c\/li\u003e\n\u003cli\u003eEvaluate and test the plan's effectiveness\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe authors of \u003ci\u003eThe Successful Marketing Plan\u003c\/i\u003e have made extensive revisions to more than 50 percent of the book's content--from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives.\u003c\/p\u003e\u003cp\u003eGreat marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused \"real-world\" marketing plan that will enable your company to thrive and grow in today's cost-conscious, winner-take-all competitive arena.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRoman G. Hiebing, Jr.\u003c\/b\u003e, is the retired president of The Hiebing Group, a full-service marketing and advertising agency serving clients such as McDonald's, Coors Beer, Culligan Water Filtration, Diaper Genie, and Mercury Marine.\u003cbr\u003e \u003cb\u003eScott W. Cooper\u003c\/b\u003e is principal of the marketing strategy firm Marketing Engine Group (www.marketingenginegroup.com). He formerly served as president of The Hiebing Group, senior vice president of marketing for Famous Footwear, and senior vice president of corporate brand marketing for Brown Shoe.\u003cbr\u003e \u003cb\u003eSteven J. Wehrenberg\u003c\/b\u003e is CEO of Campbell Mithun, a full-service advertising and marketing communications firm (www.campbell-mithun.com). He has served a range of clients, including Burger King, General Mills, H\u0026amp;R Block, and Verizon Wireless.\u003c\/p\u003e\n        \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 608\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.4 x 10.7 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 06, 2011\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51762921210144,"sku":"9780071745574","price":61.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/df110c56846b0bc83222dd8094d64398_66af65e8-21c8-4fcf-98fd-00f9f6be495a.webp?v=1780226129","url":"https:\/\/ebocreations.com\/products\/the-successful-marketing-plan-how-to-create-dynamic-results-oriented-marketing-4th-edition-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}