{"product_id":"the-ultimate-guide-to-content-marketing-digital-pr-how-to-get-attention-for-your-business-turbocharge-your-ranking-and-establish-yourself-as-an-au-paperback","title":"The Ultimate Guide To Content Marketing \u0026 Digital PR: How to get attention for your business, turbocharge your ranking and establish yourself as an au - Paperback","description":"\u003cp\u003eby \u003cb\u003eLuke Nicholson\u003c\/b\u003e (Author), \u003cb\u003eTim Cameron-Kitchen\u003c\/b\u003e (Author), \u003cb\u003eMitchell Labiak\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003eEver wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals?\u003cbr\u003ePerhaps you've noticed the rise of blogging and wondered how your business can tap into this ready-made network of highly influential people to boost your credibility and get in front of your perfect target audience?\u003cbr\u003eIn this groundbreaking book, the superstar Digital PR team from Exposure Ninja break down step-by-step their process for getting any business in any market coverage in the most relevant online publications. Whether you want to build credibility to become an authority, drive traffic to your website or attract the sort of links that turbocharge ranking, this book will walk you through the process.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYou will discover: \u003c\/li\u003e\n\u003cli\u003eHow businesses of all size - from 1 person to 100,000 people - can utilise Digital PR for free publicity.\u003c\/li\u003e\n\u003cli\u003eHow to identify the perfect market to maximise the impact of your Digital PR.\u003c\/li\u003e\n\u003cli\u003eHow to generate ideas and angles for stories that publications will bite your hand off for.\u003c\/li\u003e\n\u003cli\u003eThe 'secret underworld' of Sponsored Content and how to utilise it for maximum profit.\u003c\/li\u003e\n\u003cli\u003eHow to use Content Marketing to spread your reach through infographics, articles, and videos.\u003c\/li\u003e\n\u003cli\u003eHow to find and connect with the most influential bloggers in your market and have them sing your praises publicly to their audience.\u003c\/li\u003e\n\u003cli\u003eHow to use contests to boost your social media following (including one example that generated over 3,000 entries for less than the price of three cups of coffee).\u003c\/li\u003e\n\u003cli\u003eHow and why to use live events to explode your online visibility (clue: the strategies in this section won't have even occurred to your competitors).\u003c\/li\u003e\n\u003cli\u003eHow to create and manage a workable digital PR campaign in whatever time you have available, whether it's 20 minutes per week or 8 hours per day.\u003c\/li\u003e\n\u003cli\u003eHow to use two hashtags on Twitter to 'unlock' a hidden world of journalists desperate to write about you (clue: see an example of this strategy where we sent 3 tweets which got us featured in Forbes, The Telegraph, and The Guardian websites in less than 2 weeks).\u003c\/li\u003e\n\u003c\/ul\u003eWhat most businesses don't realise is that journalists, editors, and bloggers are \u003ci\u003ecrying out for good stories to write about\u003c\/i\u003e. Provided that you understand exactly what they are looking for and how to position your business in a way that makes you interesting, rather than have to push push push, these gatekeepers will be coming to you asking for more!\u003cbr\u003eAbout The Authors\u003cbr\u003eCharlie and Luke head up Exposure Ninja's Digital PR team. With years of experience running campaigns for businesses in every imaginable market (and even some unimaginable ones!), they have developed a set of simple, easy-to-follow systems that mean any business can get the sort of visibility online that previously seemed out of reach.Tim Cameron-Kitchen is a 5-time bestselling author and Head Ninja at Exposure Ninja. Having helped tens of thousands of businesses to improve their online visibility and attract more customers from the Internet, he is one of the UK's leading Digital Marketing authorities and now runs the 65-strong digital marketing company Exposure Ninja.\u003cbr\u003eWho Is This Book For?\u003cbr\u003eWhether you are a solopreneur looking for free advertising or a large multinational wanting to develop a Digital PR strategy to tap into the new generation of online authorities, this book will guide you through the processes that Exposure Ninja uses day in, day out to get coverage for their clients in any market. From e-commerce stores to tradesmen, the range of strategies covered in this book means that whatever you sell and to whomever you sell it, you'll find the perfect angle for you.\u003cb\u003eHidden Extras\u003c\/b\u003eThis book comes with FREE lifetime updates and a digital marketing review worth  198. Details inside.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 222\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 13, 2016\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51802875560224,"sku":"9781534672956","price":12.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2a38323f8ca86c7ad1fc28ab7b16cb22.webp?v=1780869569","url":"https:\/\/ebocreations.com\/products\/the-ultimate-guide-to-content-marketing-digital-pr-how-to-get-attention-for-your-business-turbocharge-your-ranking-and-establish-yourself-as-an-au-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}