{"product_id":"the-ultimate-guide-to-sports-marketing-hardcover","title":"The Ultimate Guide to Sports Marketing - Hardcover","description":"\u003cp\u003eby \u003cb\u003eStedman Graham\u003c\/b\u003e (Author), \u003cb\u003eLisa Neirotti\u003c\/b\u003e (Author), \u003cb\u003eJoe Goldblatt\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIncludes vital industry information, Internet strategies, and more\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAn Insider's Look at the Dynamic World of Sports Marketing\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSports marketing is a prestigious--and challenging--career. \u003ci\u003eThe Ultimate Guide to Sports Marketing\u003c\/i\u003e, Second Edition, \u003ci\u003e \u003c\/i\u003ewill show you how to get your foot in the door and, once inside, construct a solid career in virtually any sport-related field you choose.\u003c\/p\u003e \u003cp\u003eThe first book to go behind the scenes to examine \u003ci\u003eall \u003c\/i\u003ethe fundamentals--from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more--this integrated approach to sports marketing features: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscussions with top-level professionals who helped establish and define the field \u003c\/li\u003e\n\u003cli\u003eThe SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis--A proven method for identifying internal aspects and external variables that may affect your success \u003c\/li\u003e\n\u003cli\u003eSample agreements for independent contractors, sponsorship, licensing, endorsements, and venues \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhether you are managing and marketing sports organizations, products, events, or even the athletes themselves, you must be able to look beyond the games to keep them functioning seamlessly. Let \u003ci\u003eThe Ultimate Guide to Sports Marketing \u003c\/i\u003eact as both your guidebook and fingertip reference for entering--and building a career in--the exciting world of today's sports marketing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\"Get the fundamentals down and the level of everything you do will rise.\"\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e--Michael Jordan\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Ultimate Guide to Sports Marketing \u003c\/i\u003eis about the fundamentals of sports marketing and event management. How can a sports event be designed to meet the needs of athletes, spectators, and sponsors? If a celebrity is scheduled to be on hand, what type of travel and hotel accommodations must be provided? How can you determine appropriate sponsors for an event--and then demonstrate the benefits of their sponsorship?\u003c\/p\u003e \u003cp\u003eSports marketing has become one of today's single most exciting careers. The excitement of being involved with sports and teams that you've followed since childhood, the glamour of rubbing elbows with renowned athletes and celebrities, the drama of organizing an event for hundreds or even thousands of attendees--all add up to make sports marketing a thrilling, multidimensional career. \u003c\/p\u003e \u003cp\u003eAt every level, event managers and marketers must share the same discipline, instinctive talent, and tenacity of the athletes themselves. \u003ci\u003eThe Ultimate Guide to Sports Marketing \u003c\/i\u003ewill show you how to develop the skills necessary to manage virtually any sports marketing scenario, including: \u003c\/p\u003e \u003cp\u003eEvent coordination * Contingency planning * Logistics * Working with vendors * Purchasing, inventory, and distribution of goods * Ticketing and admissions * Safety and emergency precautions * Seating design and controls * Sponsor and supplier agreements * Risk management and insurance * Venue contracts * Licensing * Loss prevention * Finding sponsorship * Marketing licensed merchandise * Alternative sport events * Sports tourism * Charitable events\u003c\/p\u003e \u003cp\u003eBecause of their obvious appeal, sports marketing jobs are among the most sought-after in today's job market. But beyond the fun and games, sports marketing requires knowledge and dedication. From ideas for effectively leveraging sport celebrities and their appearances to sample scripts for banquets and presentations, and from managing concessions at Little League games to high-profile World Series promotional assignments, \u003ci\u003eThe Ultimate Guide to Sports Marketing \u003c\/i\u003epulls back the curtain to give you a hands-on, detailed look at what it takes to succeed behind the arena walls--where the \u003ci\u003ereal \u003c\/i\u003ebusiness takes place.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStedman Graham \u003c\/b\u003eis president of Graham and Associates, a leading sports marketing firm that has played a role in events including the Volvo Tennis Tournament and the NBA Legends Pride Classic. An adjunct professor at Northwestern University's Kellogg Graduate School of Management, Graham is the best-selling author of \u003ci\u003eYou Can Make It Happen \u003c\/i\u003eand \u003ci\u003eTeens Can Make It Happen\u003c\/i\u003e. He also writes a popular column for \u003ci\u003eInside Sports\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLisa Delpy Neirotti, Ph.D.\u003c\/b\u003e, \u003cb\u003e \u003c\/b\u003eis director of the sports management program at The George Washington University. Dr. Neirotti consults with corporate sponsors and sports commissions around the world and is a frequent contributor to academic and industry publications.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJoe Jeff Goldblatt\u003c\/b\u003e is director of the event management program at The George Washington University. The author of \u003ci\u003eSpecial Events: The Art and Science of Celebration\u003c\/i\u003e, Goldblatt has produced corporate events for Marriott, Xerox, and dozens of other Fortune 500 companies.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 315\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 11, 2001\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51762920948000,"sku":"9780071361248","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ad0be2e3a42c5c80f8a1067a81397a0f.webp?v=1780226121","url":"https:\/\/ebocreations.com\/products\/the-ultimate-guide-to-sports-marketing-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}