{"product_id":"the-victory-lab-the-secret-science-of-winning-campaigns-paperback","title":"The Victory Lab: The Secret Science of Winning Campaigns - Paperback","description":"\u003cp\u003eby \u003cb\u003eSasha Issenberg\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cb\u003eUPDATED FOR THE 2016 ELECTION \u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book \u003ci\u003ePolitico\u003c\/i\u003e calls \"\u003ci\u003eMoneyball\u003c\/i\u003e for politics\" shows how cutting-edge social science and analytics are reshaping the modern political campaign.\u003cbr\u003e\u003cbr\u003eRenegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in \u003ci\u003eThe Victory Lab\u003c\/i\u003e, \u003ci\u003e \u003c\/i\u003ejournalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.\u003cbr\u003e\u003ci\u003e The Victory Lab \u003c\/i\u003efollows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity.\u003cbr\u003e Provocative, clear-eyed and energetically reported, \u003ci\u003eThe Victory Lab\u003c\/i\u003e offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eSASHA ISSENBERG\u003c\/b\u003e is a columnist for \u003ci\u003eSlate \u003c\/i\u003eand the Washington correspondent for \u003ci\u003eMonocle\u003c\/i\u003e. He covered the 2008 election as a national political correspondent for \u003ci\u003eThe Boston Globe, \u003c\/i\u003e and his work has also appeared in \u003ci\u003eNew York, The Atlantic, \u003c\/i\u003eand \u003ci\u003eThe New York Times Magazine. \u003c\/i\u003eHis first book, \u003ci\u003eThe Sushi Economy, \u003c\/i\u003ewas published in 2007.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 416\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 7.9 x 5.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 17, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51754208919840,"sku":"9780307954800","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ec889cbbbc02ffb9c45fbb4d983b1791.webp?v=1780035764","url":"https:\/\/ebocreations.com\/products\/the-victory-lab-the-secret-science-of-winning-campaigns-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}