{"product_id":"the-visionary-brand-the-success-formula-behind-the-worlds-most-visionary-brands-hardcover","title":"The Visionary Brand: The Success Formula Behind the Worlds most Visionary Brands - Hardcover","description":"\u003cp\u003eby \u003cb\u003eBryan D. Smeltzer\u003c\/b\u003e (Author), \u003cb\u003eHarry Althoff\u003c\/b\u003e (Editor), \u003cb\u003eJered Garrison\u003c\/b\u003e (Cover Design by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eVision or Visionary, amazing the difference in just a few letters, but what a difference it is and one we explore in The Visionary Brand.\u003c\/p\u003e\u003cp\u003eWhat are the Foundational Principles found in Visionary brands, and what is the formula for long-term success?\u003c\/p\u003e\u003cp\u003eJust because you have a Vision does not mean you are a Visionary; this is the Paradox faced by many brands. How does one brand lose its premium status while others thrive from generation to generation?\u003c\/p\u003e\u003cp\u003eThe Visionary Brand takes this insight and provides a clear, definitive outline of \"Why\" and \"How\" these brands interact both inside and outside the company and what it takes to achieve this status.We explore these generational brands and the revolutionary products that have sustained their Vision and allowed them to maintain their industry lead.\u003c\/p\u003e\u003cp\u003eWhat magical formula has built Iconic brands such as; Apple, Nike, Adidas and allowed them to sustain their Vision and maintain their brand vision for generations.In The Visionary Brand, we explore what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve visionary status-defining the origins around creating this Masterpiece and why having all these attributes is so elusive.\u003c\/p\u003e\u003cp\u003eThe Visionary Brand outlines the strategic elements to implementing this formula: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefining your Vision, and following your path. \u003c\/li\u003e\n\u003cli\u003eFoundational pillars of success.\u003c\/li\u003e\n\u003cli\u003eCreating a continual flow of innovative ideas and products.\u003c\/li\u003e\n\u003cli\u003eDeveloping a breakaway design strategy.\u003c\/li\u003e\n\u003cli\u003eMaintaining premium positioning.\u003c\/li\u003e\n\u003cli\u003eBuilding a passionate culture.\u003c\/li\u003e\n\u003cli\u003eMarket driving vs market-driven strategy.\u003c\/li\u003e\n\u003cli\u003eBecoming a leader vs. a follower.\u003c\/li\u003e\n\u003cli\u003eHaving the courage to be great.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eBuilding a continual flow of innovations, breakaway strategy, maintaining premium positioning, and creating a culture embraced by both the brand and community.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 214\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 08, 2022\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eLarge Print:\u003c\/strong\u003e Yes\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51780728389920,"sku":"9781737188100","price":28.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/ecaae095e21df47d355b7f328092ac8d.webp?v=1780535578","url":"https:\/\/ebocreations.com\/products\/the-visionary-brand-the-success-formula-behind-the-worlds-most-visionary-brands-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}