{"product_id":"the-w-chan-kim-and-renee-mauborgne-blue-ocean-strategy-reader-the-iconic-articles-by-bestselling-authors-w-chan-kim-and-renee-mauborgne-hardcover","title":"The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne - Hardcover","description":"\u003cp\u003eby \u003cb\u003eW. Chan Kim\u003c\/b\u003e (Author), \u003cb\u003eRenée a. Mauborgne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe seminal book \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e has sold over 4 million copies globally and is in print in 46 languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of \u003ci\u003eHarvard Business Review\u003c\/i\u003e. This book brings the best of those articles together all in one place. \u003c\/p\u003e\u003cp\u003ePiece by piece, these articles explain the process of creating \"blue oceans\"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest \u003ci\u003eHarvard Business Review\u003c\/i\u003e article, \"Red Ocean Traps.\"\u003c\/p\u003e\u003cp\u003eWhether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization.\u003c\/p\u003e\u003cp\u003eThis volume includes the articles \"Value Innovation: The Strategic Logic of High Growth,\" \"Fair Process: Managing in the Knowledge Economy,\" \"Creating New Maket Space,\" \"Knowing a Winning Business Idea When You See One,\" \"Charting Your Company's Future,\" \"Tipping Point Leadership,\" \"Blue Ocean Strategy,\" \"How Strategy Shapes Structure,\" \"Blue Ocean Leadership,\" and \"Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.\"\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eW. Chan Kim and Renee Mauborgne\u003c\/b\u003e are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the \u003ci\u003eNew York Times\u003c\/i\u003e and #1 \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller, \u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e and the international bestseller \u003ci\u003eBLUE OCEAN STRATEGY\u003c\/i\u003e, which is recognized as one of the most iconic and impactful strategy books ever written. \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, \u003ci\u003eBLUE OCEAN SHIFT\u003c\/i\u003e, see blueoceanstrategy.com.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.63 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 14, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51760268149024,"sku":"9781633694774","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/16c1f0703d251b923aa0c3065c52ac96.webp?v=1780176066","url":"https:\/\/ebocreations.com\/products\/the-w-chan-kim-and-renee-mauborgne-blue-ocean-strategy-reader-the-iconic-articles-by-bestselling-authors-w-chan-kim-and-renee-mauborgne-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}