{"product_id":"theory-of-type-design-hardcover","title":"Theory of Type Design - Hardcover","description":"\u003cp\u003eby \u003cb\u003eGerard Unger\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"An assessment of the diversity and creativity of type and how design makes sense of communicating text.\" -\u003ci\u003eTyperoom\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTheory of Type Design\u003c\/i\u003e, by internationally renowned Dutch graphic designer and typographer Gerard Unger (born 1942), is the first complete and accessible theory of the breathtakingly varied field of typography. \"Of all designed objects letters are probably the most pervasive,\" as Unger explains at the beginning of his study. \"Very familiar yet amazingly diverse in their appearance ... there seems to be no limit to human ingenuity when it comes to varying letterforms.\"\u003c\/p\u003e\u003cp\u003eUnger approaches the diversity and creativity of the field with a wide-ranging, reflective, critical theory of how we design and make sense of text. The history of typography is surveyed, from cuneiform script to Wim Crouwel's New Alphabet and today's digital developments, and explored in relation to how our eyes and brain process various letter shapes in order to understand text.\u003c\/p\u003e\u003cp\u003eThis volume consists of 24 concise chapters, each clearly describing a different aspect of type design (from practical considerations like spacing and rhythm, legibility, size and italics to more ineffable considerations like personality and preference). This theoretical material is illuminated by more than 200 illustrations and practical examples, and an extensive glossary succinctly explains terminology and key ideas.\u003c\/p\u003e\u003cp\u003eInternationally oriented, and taking into consideration the past, present and future of typography, \u003ci\u003eTheory of Type Design\u003c\/i\u003e will be an indispensible resource for graphic design students, professionals, and those with a general interest in text and printed matter.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 9.5 x 6.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 25, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51769673351456,"sku":"9789462084407","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/61e159149e68c8a5942f47b261c38ea1.webp?v=1780353062","url":"https:\/\/ebocreations.com\/products\/theory-of-type-design-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}