{"product_id":"they-buy-your-because-closing-the-sale-in-a-crowded-market-paperback","title":"They Buy Your Because: Closing the Sale in a Crowded Market - Paperback","description":"\u003cp\u003eby \u003cb\u003eGerry O'Brion\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLearn the missing link to influence and closing sales in crowded, competitive markets.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe former Brand Manager of Coors Light reveals how they made over $1 Billion turning the mountains blue and how you can use the same strategies in your business.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMany companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThat's because there is a missing link to creating influential marketing and sales messages that most companies don't know about and almost none are using.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIt's called your Because.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Because Framework reveals why customers buy-and how to influence them to buy from you. It is the intersection of age-old advertising strategies and the science of decision-making, applied to today's toughest marketing and sales challenges. It draws from billion-dollar brand strategies, Harvard research, \u003c\/p\u003e\u003cp\u003eand Nobel laureate work on influence, and results in practical application.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe Framework includes seven steps and answers the question: Why do people buy this vs. that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCompanies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 04, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51777331921184,"sku":"9781774584033","price":25.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/532bc405a7eb631ae6ce202d6bbe913c.webp?v=1780497409","url":"https:\/\/ebocreations.com\/products\/they-buy-your-because-closing-the-sale-in-a-crowded-market-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}