{"product_id":"think-in-4d-design-brilliant-user-experiences-and-valuable-digital-products-hardcover","title":"Think in 4D: Design brilliant user experiences and valuable digital products - Hardcover","description":"\u003cp\u003eby \u003cb\u003eErica Heinz\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThink in 4D\u003c\/em\u003e is a book about product experience design: how to think holistically, creatively, and critically to create savvy, successful sites and apps. It pushes the tech industry to think beyond 2D designs and 3D experiences to 4D impacts. More than 500 illustrations, 40 exercises, and a bonus collection of free templates help any student, professional, or entrepreneur level up.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eErica Heinz shares evergreen principles and refined methods drawn from 20 years of experience as a digital design consultant in New York City plus a variety of undergraduate and graduate design courses. \u003cem\u003eThink in 4D\u003c\/em\u003e unites behavioral psychology, business strategy, visual principles, research methods, and human-centered design practices to provide a pithy, visual cheat sheet for hundreds of design ideas and an essential handbook for any digital citizen.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart I, FRAMEWORK outlines the easy-to-remember 4D thinking model.\u003c\/strong\u003e Four phases (threads, impressions, interactions, and memories) and three dimensions (2D, 3D, and 4D) split the complexity of digital product design into manageable yet integrated parts. The method has seven key tenets - prototype, lower the fidelity, work backwards, work in circles, use principles, use metrics, and co-create - that focus and speed work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart II, PRACTICE, provides guidelines for putting the model into action.\u003c\/strong\u003e The four phases and three layers yield twelve chapters spanning 2D (words, layouts, symbols, and images), 3D (inclusivity, flexibility, usability, and personalization), and 4D (relationships, patterns, paths, and moments) focus areas. Each chapter includes key questions, cognitive principles, examples, exercises, and user research tips. Each phase ends with a larger design challenge and critique outline for a key deliverable (concepts, flows, screens, or links).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePart III, CRAFT, refines the practice with ways to advance both creative and conceptual skills.\u003c\/strong\u003e Prototyping is the tangible craft, so the book shares ways to sketch, wireframe, and play more effectively. Thinking is the invisible craft, so the book shows readers how to deconstruct, frame, research, diverge, converge, differentiate, and think in 4D.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 248\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 9.25 x 7.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 24, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51776647004448,"sku":"9798988034940","price":86.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/a80f7e0b826410c1a40f7f603376bc79.webp?v=1780482726","url":"https:\/\/ebocreations.com\/products\/think-in-4d-design-brilliant-user-experiences-and-valuable-digital-products-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}