{"product_id":"think-like-a-marketer-how-a-shift-in-mindset-can-change-everything-for-your-business-paperback","title":"Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business - Paperback","description":"\u003cp\u003eby \u003cb\u003eKate Colbert\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Secret to Taking Your Business from Mediocre to Meaningfully Different?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThinking like a marketer.\u003c\/i\u003e It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"An MBA in a book? That's exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!\"\u003c\/b\u003e\u003cbr\u003e-- Lois Creamer, Author of \u003ci\u003eBook More Business: Make Money Speaking\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eIt doesn't matter whether you're a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge. \u003cp\u003e\u003c\/p\u003eBusiness owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that's bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It's time to think like a marketer. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eThinking like a marketer requires that you: \u003c\/b\u003e\u003col\u003e\n\u003cli\u003eCommunicate for connection and meaning, not just to transact sales\u003c\/li\u003e\n\u003cli\u003eLive and die by your customer insights\u003c\/li\u003e\n\u003cli\u003eMarket in a way that's strategy-religious and tactic-agnostic\u003c\/li\u003e\n\u003cli\u003eCreate cultures and processes that align with your brand\u003c\/li\u003e\n\u003cli\u003eDo everything in service of maintaining a virtuous cycle of \u003ci\u003ecreating value\u003c\/i\u003e for the customer while \u003ci\u003ecapturing value\u003c\/i\u003e for you.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cbr\u003eThe 5 \u003ci\u003eThink Like a Marketer Principles\u003c\/i\u003e are the framework for Colbert's valuable insights and practical tips about: \u003cul\u003e\n\u003cli\u003eBrand storytelling\u003c\/li\u003e\n\u003cli\u003eSampling strategies\u003c\/li\u003e\n\u003cli\u003eSmart monetization\u003c\/li\u003e\n\u003cli\u003eTesting new marketing tactics\u003c\/li\u003e\n\u003cli\u003eConducting critical market research\u003c\/li\u003e\n\u003cli\u003eThe perils of do-it-yourself marketing\u003c\/li\u003e\n\u003cli\u003eBuilding and maintaining lists and pipelines\u003c\/li\u003e\n\u003cli\u003eInnovating product and service deliverables\u003c\/li\u003e\n\u003cli\u003eBeing known, being seen and networking in new ways\u003c\/li\u003e\n\u003cli\u003eDelivering customer service, even when the going gets tough\u003c\/li\u003e\n\u003cli\u003eInnovations in distribution and packaging\u003c\/li\u003e\n\u003cli\u003eCreating meaningful connections with your customers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003eRead this book if you are a: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eBusiness owner without a background in marketing\u003c\/li\u003e\n\u003cli\u003eBusiness professional in a small- to mid-sized company or a Fortune 1000 company\u003c\/li\u003e\n\u003cli\u003eProfessional speaker, blogger or thought leader\u003c\/li\u003e\n\u003cli\u003eNon-profit professional\u003c\/li\u003e\n\u003cli\u003eMarketer\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThinking like a marketer allows decision-makers -- at every level, in any kind of organization and with backgrounds in any area of functional expertise -- to accomplish more while spending less time and money. A marketing mindset can be the key to sustained profitable growth and meaningful connections with loyal customers. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eFar from a simple \"Marketing 101\" for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.\u003c\/b\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eKate Colbert is an accomplished marketer, speaker and communications consultant who has led marketing initiatives for brands big and small, global and domestic. She is regarded as an eminent strategic storyteller with the ability to connect business and academic brands with enthusiastic and loyal customers to generate sustained, profitable growth. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Kate founded Silver Tree Communications, a full-service brand marketing consultancy, in 2002, and its sister company, Silver Tree Publishing, in 2015. She has expertise in leading the marketing efforts of brands in higher education, healthcare, professional services, consumer retail, and other industries. She is best known for her groundbreaking work in market research and brand story development, her award-winning work in turning corporate data into actionable reports for high-stakes industries, her collaborative spirit in publishing impactful and inspiring books for new and established authors, and her leadership in working with employee groups (from scientists to technologists, C-suite executives to sales professionals) who seek to be more effective communicators. Kate is also a sought-after media spokesperson and crisis communications consultant, and a dynamic speaker who delivers presentations on communications and marketing topics. \u003cp\u003e\u003c\/p\u003e Kate lives in Kenosha, WI, with her husband Robert and a pack of dogs she absolutely adores. When she's not working, she loves to travel, to volunteer for local charities and to read. \u003ci\u003eThink Like a Marketer\u003c\/i\u003e is her first non-fiction business book.\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 282\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.59 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 24, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51796097859872,"sku":"9781948238038","price":29.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/c615ebb27503322d97cbc2ea7f6a5c56.webp?v=1780750443","url":"https:\/\/ebocreations.com\/products\/think-like-a-marketer-how-a-shift-in-mindset-can-change-everything-for-your-business-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}