{"product_id":"think-outside-the-country-a-guide-to-going-global-and-succeeding-in-the-translation-economy-paperback","title":"Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy - Paperback","description":"\u003cp\u003eby \u003cb\u003eJohn Yunker\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSucceed Globally. Passport Not Required.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eYou don't need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eA process for creating world-ready products, websites, and software\u003c\/li\u003e \u003cli\u003eCultural insights into China, Russia, Germany, Brazil, India, and more\u003c\/li\u003e \u003cli\u003eTips for localizing text, images, icons, and pictures for the world\u003c\/li\u003e \u003cli\u003eNew rules of the translation economy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global--and avoid costly and embarrassing mistakes along the way. In addition, you'll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way.\u003c\/p\u003e \u003cp\u003eAbout the author: John Yunker is the world's leading expert on web and content globalization and is author of \u003cem\u003eBeyond Borders\u003c\/em\u003e and \u003cem\u003eThe Savvy Client's Guide to Translation Agencies\u003c\/em\u003e. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 258\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 7.9 x 5.2 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 10, 2017\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51799495475488,"sku":"9781618220493","price":41.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/90a214c0dd9a1c87dab7f858cd289ebb.webp?v=1780815484","url":"https:\/\/ebocreations.com\/products\/think-outside-the-country-a-guide-to-going-global-and-succeeding-in-the-translation-economy-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}