{"product_id":"traffic-genius-rivalry-and-delusion-in-the-billion-dollar-race-to-go-viral-paperback","title":"Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral - Paperback","description":"\u003cp\u003eby \u003cb\u003eBen Smith\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Engrossing and suspenseful.\" \u003cb\u003e\u003ci\u003e--\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eThe New York Times \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\"Expertly pulls readers in.\"\u003ci\u003e --The Guardian \u003c\/i\u003e\u003cp\u003e\u003c\/p\u003e \"Smith sharply chronicles the revolutionary moment.\"\u003ci\u003e -- Financial Times\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003eThe origin story of the post-truth age: the candid inside tale of two online media rivals, Nick Denton of Gawker Media and Jonah Peretti of\u003ci\u003e HuffPost\u003c\/i\u003e and BuzzFeed, whose delirious pursuit of attention at scale helped release the dark forces that would overtake the internet and American society \u003cp\u003e\u003c\/p\u003eIf attention is the new oil, \u003ci\u003eTraffic\u003c\/i\u003e is the story of the time between the first gusher and the perceptible impact of climate change. The curtain opens in Soho in the early 2000s, after the first dot-com crash but before Google, Apple, and Facebook exploded, when it seemed that New York City, rather than Silicon Valley, might become tech's center of gravity. There, Nick Denton's merry band of nihilists at his growing Gawker empire and Jonah Peretti's sunnier team at \u003ci\u003eHuffPost\u003c\/i\u003e and BuzzFeed were building the foundations of viral internet media. Ben Smith, who would go on to earn a controversial reputation as BuzzFeed News's editor in chief, was there to see it, and he chronicles it all with marvelous lucidity underscored by dark wit. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eTraffic\u003c\/i\u003e explores one of the great ironies of our time: The internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Steve Bannon and Andrew Breitbart initially seemed like minor characters in the narrative in which Nick and Jonah were the stars. But today, anyone might wonder if the op­posite wasn't the case. To understand how we got here, \u003ci\u003eTraffic\u003c\/i\u003e is essential and enthralling reading.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eBen Smith \u003c\/b\u003eis the editor in chief of \u003ci\u003eSemafor\u003c\/i\u003e, a new global news company. He is the former media columnist for \u003ci\u003eThe New York Times\u003c\/i\u003e and founding editor in chief of BuzzFeed News. Before that, he was among the first reporters to adapt the tools of the internet to political journalism for the \u003ci\u003eObserver \u003c\/i\u003e(New York), the \u003ci\u003eNew York Daily News\u003c\/i\u003e, and \u003ci\u003ePolitico\u003c\/i\u003e. He lives in Brooklyn with his wife and three children.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 7.9 x 5.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 07, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51749109006624,"sku":"9780593299777","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/2584cdabebe2065b7582c1b211e5bffe.webp?v=1779924431","url":"https:\/\/ebocreations.com\/products\/traffic-genius-rivalry-and-delusion-in-the-billion-dollar-race-to-go-viral-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}