{"product_id":"trainer-training-100-tips-for-the-professional-horse-trainer-paperback","title":"Trainer Training: 100 Tips for the Professional Horse Trainer - Paperback","description":"\u003cp\u003eby \u003cb\u003eKeith Hosman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e(Unillustrated)\u003c\/i\u003e \"Trainer Training: 100 Tips for the Professional Horse Trainer\" primarily concerns itself with the \u003cb\u003eBUSINESS of being a horse trainer\u003c\/b\u003e with sections on marketing, finances, client-relations \u0026amp; the conducting of special events. This is \u003cb\u003eNOT a horse training book\u003c\/b\u003e for the non-professional. I urge you to view the Table of Contents as listed below or via Amazon's \"Look Inside\" function to judge whether this book is right for you.\u003c\/p\u003e\u003cp\u003eTopics include: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChapter 1: \u003cb\u003eMarketing Yourself\u003c\/b\u003e (General Promotion, Online Promotion)\u003c\/li\u003e\n\u003cli\u003eChapter 2: \u003cb\u003eFinances\u003c\/b\u003e (How Much to Charge, Finding Your Niche, Offering Discounts)\u003c\/li\u003e\n\u003cli\u003eChapter 3: \u003cb\u003eWorking with Clients\u003c\/b\u003e (Their Horses, Client Relations, Teaching the Client, Making Money, Other Trainers)\u003c\/li\u003e\n\u003cli\u003eChapter 4: \u003cb\u003eClinics, Speaking Engagements, Demos\u003c\/b\u003e (Event Planning, Clinic Promotion, Clinic Finances, The Host, Student Relations, Your Presentation, Conducting Your Event, Making Money)\u003c\/li\u003e\n\u003cli\u003eChapter 5: \u003cb\u003eSurvival \u003c\/b\u003e(Contracts, Safety, Teaming Up)\u003c\/li\u003e\n\u003cli\u003eChapter 6: \u003cb\u003eTraining Tactics \u003c\/b\u003e(Explaining Collection and more)\u003c\/li\u003e\n\u003cli\u003eChapter 7: \u003cb\u003eInside Jokes\u003c\/b\u003e (Top 5 Emails I Purposely Forget to Return and more)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Trainer Training\" offers one hundred situations a working horse trainer might face (be they just starting out or a seasoned veteran of the trade).\u003c\/p\u003e\u003cp\u003eWritten specifically for those who have chosen horse training as a career, this is a compilation of one hundred \"things I've learned\" throughout my over thirty years with horses, sixteen plus of them as a pro in the equine industry. Some are listed quickly, some are placed in greater detail. (For each entry, to paraphrase Mozart, I used \"only as many notes\" as necessary and point the reader toward further resources when the subject matter threatens to creep beyond the scope of this book.) \u003c\/p\u003e\u003cp\u003eThis is not meant to outline \"the only way\" to do things or to look at things - it's simply one hundred profitable and quick pieces of advice I'd offer a compatriot were I asked. Every horse trainer reading this could easily make their own list - and, given our myriad experiences on the job, our disparate backgrounds, I doubt we'd overlap all that much. And, there, it's that \"lack of overlap\" that gives this book both its perspective and value. \u003c\/p\u003e\u003cp\u003eMy background (beyond \"horses\") is in marketing strategy, promotion, writing, and as a long-time computer geek. Hence, the tips contained herein focus - to a great extent - on those segments of our business (including mistakes to avoid). Note also that a great deal of the info also circles around special events (clinics, symposiums, talks, etc.) that a pro might offer - in large part, because this is where so darned many weird things can happen (and where much money can be made).\u003c\/p\u003e\u003cp\u003e\u003ci\u003ekdp-p3\u003c\/i\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 150\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.32 x 8 x 5.25 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 04, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51784903065888,"sku":"9798746776334","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/cded6dca6ec1434cae63485cdee3d519.webp?v=1780609546","url":"https:\/\/ebocreations.com\/products\/trainer-training-100-tips-for-the-professional-horse-trainer-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}