{"product_id":"trust-as-the-key-to-loyalty-in-business-to-consumer-exchanges-trust-building-measures-in-the-banking-industry-paperback","title":"Trust as the Key to Loyalty in Business-To-Consumer Exchanges: Trust Building Measures in the Banking Industry - Paperback","description":"\u003cp\u003eby \u003cb\u003eTara Ebert\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eTrust plays an important role in business relationships. It is, therefore, one of the most discussed and analyzed phenomena in the literature on business-to-consumer interactions. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Tara Ebert investigates what trust building measures in the banking industry should comprise. She deduces a critical conceptualization of consumer trust from the specific view that consumer theory takes. By means of an extensive trust research analysis, she establishes a complex model which she analyzes empirically. The findings show that reputation and perceived security of a bank are the two key factors in trust building. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.\u003cbr\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eTrust plays an important role in business relationships. It is, therefore, one of the most discussed and analyzed phenomena in the literature on business-to-consumer interactions. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Tara Ebert investigates what trust building measures in the banking industry should comprise. She deduces a critical conceptualization of consumer trust from the specific view that consumer theory takes. By means of an extensive trust research analysis, she establishes a complex model which she analyzes empirically. The findings show that reputation and perceived security of a bank are the two key factors in trust building. The author presents new and analytical insights which can be employed to deduce better targeted marketing implications for consumer trust building by banks.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eDr. Tara Ebert promovierte bei Prof. Dr. Manfred Schwaiger am Institut für Marktorientierte Unternehmensführung der Ludwig-Maximilians-Universität München.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 198\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 8.27 x 5.83 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 15, 2009\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51793642291488,"sku":"9783834916228","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/18652923bb65db5f969056d2f42639be.webp?v=1780725487","url":"https:\/\/ebocreations.com\/products\/trust-as-the-key-to-loyalty-in-business-to-consumer-exchanges-trust-building-measures-in-the-banking-industry-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}