{"product_id":"trust-or-consequences-build-trust-today-or-lose-your-market-tomorrow-paperback","title":"Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow - Paperback","description":"\u003cp\u003eby \u003cb\u003eAl Golin\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book shows what makes such strategies work, and reveals the eye-opening results of a survey of over 700 business professionals.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe recent rash of corporate scandals?and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust.\u003c\/p\u003e\u003cp\u003eAl Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. In \u003cem\u003eTrust or Consequences\u003c\/em\u003e, he reveals how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ecreate an effective trust strategy\u003c\/li\u003e\n\u003cli\u003edetermine the impact of trust issues on stakeholders\u003c\/li\u003e\n\u003cli\u003eassess trust-building performance and calculate the difficulty of restoring trust\u003c\/li\u003e\n\u003cli\u003ecreate a \"trust bank\" for saving deposits of good will to draw on as needed\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis invaluable resource offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, \u003cem\u003eTrust or Consequences\u003c\/em\u003e brings the subject to center stage -- where it must remain if companies are to regain stakeholder loyalty and competitive advantage.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e Al Golin is founder and chairman of Golin\/Harris, one of the world's leading public relations firms. He was named one of the most influential public relations people of the twentieth century by \"PR Week\" magazine.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 12, 2006\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51757795246368,"sku":"9780814473887","price":27.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b8915c2ac42d63f216c25b61affe45e7.webp?v=1780111980","url":"https:\/\/ebocreations.com\/products\/trust-or-consequences-build-trust-today-or-lose-your-market-tomorrow-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}