Ultimate Guide to Amazon Advertising - Paperback

by Timothy Seward (Author), Perry Marshall (Foreword by)

Expand Your Brand Online and Offline with Amazon Advertising

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

• Determine if Vendor Central or Seller Central is right for your brand
• Capture new customers through Sponsored Product Campaigns
• Apply the five essential elements of a high-quality product detail page
• Establish metrics, evaluate performance against keyword types, and perform competitive analyses
• Add negative keywords that can benefit your advertising campaigns
• Apply Amazon's secret formula for long-term winning

Back Jacket

Expand Your Brand Online and Offline with Amazon Advertising

Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore.

Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.

You'll learn how to:

Determine if Vendor Central or Seller Central is right for your brand

Capture new customers through Sponsored Product Campaigns

Apply the five essential elements of a high-quality product detail page

Establish metrics, evaluate performance against keyword types, and perform competitive analyses

Add negative keywords that can benefit your advertising campaigns

Apply Amazon's secret formula for long-term winning

"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform--both for sales and brand exposure. Timothy's practical step-by-step advice is simple to follow and put into practice."
--Steve Fisher, team lead, retail marketing, Lenovo

"This book should be called the Ultimate Guide to Amazon because it's so much more than just advertising. It's really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it."
--Michelle Reed, senior vice president, Perry Ellis International

Author Biography

Perry Marshall the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Timothy P. Seward is the founder of ROI Revolution which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE & Prosper, is a frequent guest lecturer at North Carolina State University's College of Management, and has contributed to key industry publications including Internet Retailer.