{"product_id":"ultimate-guide-to-amazon-advertising-paperback","title":"Ultimate Guide to Amazon Advertising - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eTimothy Seward\u003c\/b\u003e (Author), \u003cb\u003ePerry Marshall\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eExpand Your Brand Online and Offline with Amazon Advertising\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore.\u003c\/p\u003e\u003cp\u003eAmazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.\u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDetermine if Vendor Central or Seller Central is right for your brand\u003c\/li\u003e\n\u003cli\u003eCapture new customers through Sponsored Product Campaigns\u003c\/li\u003e\n\u003cli\u003eApply the five essential elements of a high-quality product detail page\u003c\/li\u003e\n\u003cli\u003eEstablish metrics, evaluate performance against keyword types, and perform competitive analyses\u003c\/li\u003e\n\u003cli\u003eAdd negative keywords that can benefit your advertising campaigns\u003c\/li\u003e\n\u003cli\u003eApply Amazon's secret formula for long-term winning\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eExpand Your Brand Online and Offline with Amazon Advertising\u003c\/p\u003e\u003cp\u003eAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore.\u003c\/p\u003e\u003cp\u003eAmazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.\u003c\/p\u003e\u003cp\u003eYou'll learn how to: \u003c\/p\u003e\u003cli\u003eDetermine if Vendor Central or Seller Central is right for your brand\u003c\/li\u003e\u003cli\u003eCapture new customers through Sponsored Product Campaigns\u003c\/li\u003e\u003cli\u003eApply the five essential elements of a high-quality product detail page\u003c\/li\u003e\u003cli\u003eEstablish metrics, evaluate performance against keyword types, and perform competitive analyses\u003c\/li\u003e\u003cli\u003eAdd negative keywords that can benefit your advertising campaigns\u003c\/li\u003e\u003cli\u003eApply Amazon's secret formula for long-term winning\u003c\/li\u003e\u003cp\u003e\"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform--both for sales and brand exposure. Timothy's practical step-by-step advice is simple to follow and put into practice.\"\u003cbr\u003e\u003ci\u003e--Steve Fisher, team lead, retail marketing, Lenovo\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\"This book should be called the \u003ci\u003eUltimate Guide to Amazon\u003c\/i\u003e because it's so much more than just advertising. It's really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it.\"\u003cbr\u003e\u003ci\u003e--Michelle Reed, senior vice president, Perry Ellis International\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003ePerry Marshall\u003c\/b\u003e the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.\" His Chicago company, Perry S. Marshall \u0026amp; Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health \u0026amp; fitness to corporate finance. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTimothy P. Seward is the founder of ROI Revolution which drives growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE \u0026amp; Prosper, is a frequent guest lecturer at North Carolina State University's College of Management, and has contributed to key industry publications including Internet Retailer.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 214\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 10 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 21, 2019\u003c\/div\u003e\n            ","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51875312173344,"sku":"9781599186382","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/CcqfBs-NDS9781599186382.webp?v=1781746557","url":"https:\/\/ebocreations.com\/products\/ultimate-guide-to-amazon-advertising-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}