{"product_id":"understanding-belief-attitude-and-behavior-how-to-use-fishbein-and-ajzens-theories-in-evaluation-and-educational-research-hardcover","title":"Understanding Belief, Attitude, and Behavior: How to Use Fishbein and Ajzen's Theories in Evaluation and Educational Research - Hardcover","description":"\u003cp\u003eby \u003cb\u003eBrandt W. Pryor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book is a step-by-step guide for correctly applying Fishbein and Ajzen's theories which together form \" . . the dominant conceptual framework for predicting, explaining, and changing human social behavior\" (Ajzen, 2012). Evaluators and educational researchers, however, have often made less than optimal use of the theory of reasoned action, and the later theory of planned behavior, to understand, measure, and influence beliefs, attitudes, and behavior.\u003c\/p\u003e\u003cbr\u003e This book is written expressly for investigators who are \u003cem\u003enot \u003c\/em\u003etrained in attitude theory and measurement. It provides examples from the fields of evaluation and educational research at each step, including many from the author's applications. This book offers clear conceptual and operational definitions of belief, attitude, behavior, and other variables that are components of the theories. Figures illustrate relations among the variables. One chapter critically reviews efforts to apply the theories in evaluation and educational research, using positive and negative examples. \u003cp\u003eThe author has 30 years' experience in evaluation and research, a doctorate in education, \u003cem\u003eand \u003c\/em\u003etraining in attitude theory and measurement with Martin Fishbein. The author's dissertation study was the first \u003cem\u003esuccessful \u003c\/em\u003eapplication of the theory of reasoned action to the issue of participation in adult education, and prompted others in that field to apply the theory. \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 204\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9.21 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 16, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51783282491680,"sku":"9781648026157","price":171.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/513690869ba94c457a90a235645cfc2c.webp?v=1780583784","url":"https:\/\/ebocreations.com\/products\/understanding-belief-attitude-and-behavior-how-to-use-fishbein-and-ajzens-theories-in-evaluation-and-educational-research-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}