{"product_id":"universal-principles-of-color-100-key-concepts-for-understanding-analyzing-and-working-with-color-hardcover","title":"Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color - Hardcover","description":"\u003cp\u003eby \u003cb\u003eStephen Westland\u003c\/b\u003e (Author), \u003cb\u003eMaggie Maggio\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA comprehensive, cross-disciplinary overview of color, \u003ci\u003eUniversal Principles of Color \u003c\/i\u003epresents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The book is \u003cb\u003eorganized alphabetically\u003c\/b\u003e so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry. \" \u003cp\u003e\u003c\/p\u003e Each principle is presented in a two-page format: \u003cul\u003e\n\u003cli\u003e The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references. \u003c\/li\u003e\n\u003cli\u003e The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e Whether in a branding campaign or a healthcare facility, a product's packaging or a software user interface, the color we see is the culmination of many \u003cb\u003econcepts and practices brought together\u003c\/b\u003e from a variety of disciplines to \u003cb\u003eincrease appeal\u003c\/b\u003e, \u003cb\u003einfluence perception\u003c\/b\u003e, and \u003cb\u003eenhance usability\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e By considering these concepts and examples, you can learn to \u003cb\u003emake more informed and ultimately better color decisions\u003c\/b\u003e. This \u003cb\u003elandmark reference\u003c\/b\u003e is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. \u003cp\u003e\u003c\/p\u003e The titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStephen Westland\u003c\/b\u003e is Professor of Color Science and Technology in the School of Design at the University of Leeds (UK). He was previously Head of the School of Design at Leeds (2006-2013). His research interests are color design, color vision and color measurement and he has published over 250 peer-reviewed papers, book chapters and books about these topics. He is a Fellow of the Society of Dyers and Colourists and was President of the Society in 2019. In 2008 he was awarded the Davies Medal from the Royal Photographic Society (London) for his color research. He has won numerous research grants from both government and industry and has recently worked with AkzoNobel, Colgate and Unilever on color-related projects. He holds several visiting professorships including at the University of Texas (USA) and Huazhong University of Science and Technology in Wuhan (China). \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaggie Maggio\u003c\/b\u003e is a designer, artist and art educator who has studied, taught, and worked with color for over forty years. Her personal explorations into the science of light and pigments led to the creation of workshops for artists and designers who want to incorporate the latest research in color science into their creative practice. As a member of the Board of Directors of the US Inter-Society Color Council (ISCC) and co-chair of the International Color Association Study Group on Color Education, Maggie focuses on bridging between the art, science and industry of color and advancing color literacy for the 21st century. She is the current chair of the Joint International Color Association\/ISCC Color Literacy Project advocating for the integration of art and science in color education programs world-wide.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 10.1 x 8.7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 21, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51764862746912,"sku":"9781631599255","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/d8b4b6f91f70be919327a5198611daec.webp?v=1780256778","url":"https:\/\/ebocreations.com\/products\/universal-principles-of-color-100-key-concepts-for-understanding-analyzing-and-working-with-color-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}