{"product_id":"universal-principles-of-ux-100-timeless-strategies-to-create-positive-interactions-between-people-and-technology-hardcover","title":"Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions Between People and Technology - Hardcover","description":"\u003cp\u003eby \u003cb\u003eIrene Pereyra\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Richly illustrated and easy to navigate, \u003ci\u003eUniversal Principles of UX\u003c\/i\u003e pairs \u003cb\u003eclear explanations\u003c\/b\u003e of each concept with \u003cb\u003evisual examples\u003c\/b\u003e of the ideas applied in practice. The book is \u003cb\u003eorganized into six broad categories: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Consider \u003c\/li\u003e\n\u003cli\u003e Empathize \u003c\/li\u003e\n\u003cli\u003e Define \u003c\/li\u003e\n\u003cli\u003e Research \u003c\/li\u003e\n\u003cli\u003e Design \u003c\/li\u003e\n\u003cli\u003e Validate \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cbr\u003e And, features \u003cb\u003eprinciples as diverse as: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Design is not neutral \u003c\/li\u003e\n\u003cli\u003e Make the choice easy \u003c\/li\u003e\n\u003cli\u003e Some complexity cannot be reduced \u003c\/li\u003e\n\u003cli\u003e Map the ecosystem \u003c\/li\u003e\n\u003cli\u003e So you think you can scroll \u003c\/li\u003e\n\u003cli\u003e Don't grade your own homework \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003cbr\u003e User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It's\u003cb\u003e a philosophical anthology of case studies, situations, problems, and contradictions\u003c\/b\u003e encountered across more than fifteen years of working on real world client projects that will \u003cb\u003eteach you how to think, rather than tell you what to do\u003c\/b\u003e. \u003c\/p\u003e\u003cp\u003e Each principle is presented in a\u003cb\u003e two-page format\u003c\/b\u003e. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. \u003cb\u003eSidenotes\u003c\/b\u003e appear to the right of the text, and provide elaborations and references. The right-hand page contains\u003cb\u003e visual examples and related graphics\u003c\/b\u003e to support a deeper understanding of the principle. \u003c\/p\u003e\u003cp\u003e This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e The titles in the \u003cb\u003eRockport Universal series\u003c\/b\u003e offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge. \u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUser Experience Director and Designer, \u003cb\u003eIrene Pereyra\u003c\/b\u003e is responsible for translating business requirements into intuitive interactive solutions. She has led the strategy and UX initiatives for clients including The Met, Wacom, Balenciaga, USA Today, EA, HTC, Google, Nickelodeon, FOX, Verizon, BBC, Red Bull, and many more for both the web and cross-platform applications. Her work has been recognized by Cannes, The Webbys, FWA, Interaction Design Association and The European Design Awards. Irene has been a guest speaker at numerous conferences, such as OFFF and FITC, and taught at prestigious learning institutions like Hyper Island in Sweden, SVA in New York, Elisava in Barcelona, Harbour Space in Barcelona, and the Design Academy in the Netherlands. Her personal projects have been displayed in design conferences and festivals in Amsterdam, Antwerp, Paris, New York, Singapore, and Tegucigualpa. Originally from Amsterdam, she holds a Bachelor's Degree in Fine Arts from the Art Institute of Atlanta and a Master of Science in Communications Design from Pratt Institute in New York. She currently resides in Barcelona and heads up her design studio, Anton \u0026amp; Irene, together with her creative partner, Anton Repponen.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 10.2 x 8.6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 07, 2023\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51757209485600,"sku":"9780760378045","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b2561a6e31ab564d81f5e0d13fd81b68.webp?v=1780096744","url":"https:\/\/ebocreations.com\/products\/universal-principles-of-ux-100-timeless-strategies-to-create-positive-interactions-between-people-and-technology-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}