{"product_id":"value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-hardcover","title":"Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value - Hardcover","description":"\u003cp\u003eby \u003cb\u003eHarry Macdivitt\u003c\/b\u003e (Author), \u003cb\u003eMike Wilkinson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA Groundbreaking Pricing Model for the New Business Landscape\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eWhen customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using \u003ci\u003eValue-Based Pricing.\u003c\/i\u003e Done correctly, this method of pricing and selling helps you: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUnderstand your customers' wants and needs \u003c\/li\u003e\n\u003cli\u003eFocus on what makes your company different \u003c\/li\u003e\n\u003cli\u003eQuantify your differences and build a value-based strategy \u003c\/li\u003e\n\u003cli\u003eCommunicate your value directly to your customers\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eNow more than ever, it is essential for you to reexamine the reality of the value you offer customers--and this step-by-step program shows you how.\u003c\/p\u003e \u003cp\u003eDeveloped by global consultants Harry Macdivitt and Mike Wilkinson, \u003ci\u003eValue-Based Pricing\u003c\/i\u003e identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers--through marketing, selling, negotiation, and pricing--you can expect an increase in profits, productivity, \u003ci\u003eand\u003c\/i\u003e consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets--such as consulting services or digital properties like e-books and music files--these value-based strategies are more important than ever.\u003c\/p\u003e \u003cp\u003eSo forget about your old pricing methods based on costs and competition. Once you know your own value--and how to communicate it to others--everybody profits.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9.1 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 10, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51762854560032,"sku":"9780071761680","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/e416eaea98c194694e4e1c5b7d98ddac.webp?v=1780225953","url":"https:\/\/ebocreations.com\/products\/value-based-pricing-drive-sales-and-boost-your-bottom-line-by-creating-communicating-and-capturing-customer-value-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}