by Christopher Durham (Author), Phillip Russo (Editor)

The Vertex Awards have set the standard for Private Brand / Private label / Own Brand design globally and ushered in a new era of brand design focused on building brands as assets and creating solutions for customers. Take a look and you will discover outstanding design from all around the world. Retailers are playing to win and creating compelling customer-focused brands. This edition features some of the biggest retailers in the world as well as a collection of challengers that are changing retail.