{"product_id":"vivendi-a-key-player-in-global-entertainment-and-media-hardcover","title":"Vivendi: A Key Player in Global Entertainment and Media - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePhilippe Bouquillion\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book identifies and analyses the main socio-economic trends that characterize Vivendi, the French mass media conglomerate, and explores how they have oriented its development and evolution.\u003c\/p\u003e\u003cp\u003ePhilippe Bouquillion explores the industrial, financial, globalization and public policy issues in the various sectors in which Vivendi is involved, paying particular attention to recorded music, pay television, publishing, video games, advertising and telecommunications. He examines Vivendi's role as a key global player in the entertainment and cultural industries as a result of its established position as world number one in recorded music via Universal Music Group. He also highlights Vivendi's involvement in various national markets, including their notable strategies in African markets and their significance in the telecommunications and television markets in Italy.\u003c\/p\u003e\u003cp\u003eThis book will be of interest to students, scholars and researchers of global media, media and cultural industries, and political economy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003cbr\u003e\u003cp\u003ePhilippe Bouquillion\u003c\/p\u003e\u003c\/strong\u003e is Professor of Communication at University Paris Sorbonne Nord and a Researcher at the Laboratory of Excellence (Cultural Industries and Artistic Creation). He is the director of the Laboratory of Information and Communication Sciences (LabSIC). His work focuses on cultural and creative industries, particularly the issues of concentration and financialization, transnationalization, and the transformations of public policies. His most recent research deals with audiovisual digital platforms in Europe and India.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 126\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 21, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51786397679904,"sku":"9780367557829","price":118.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/58133dde5d4d9c0d2bcb4bd8634afd9e.webp?v=1780633456","url":"https:\/\/ebocreations.com\/products\/vivendi-a-key-player-in-global-entertainment-and-media-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}