{"product_id":"wharton-on-managing-emerging-technologies-hardcover","title":"Wharton on Managing Emerging Technologies - Hardcover","description":"\u003cp\u003eby \u003cb\u003eGeorge S. Day\u003c\/b\u003e (Editor), \u003cb\u003ePaul J. H. Schoemaker\u003c\/b\u003e (Editor), \u003cb\u003eRobert E. Gunther\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003eManager in allen Branchen werden mit dem Thema neue, zukunftsweisende Technologien konfrontiert. Hierher geh?ren nicht nur elektronische Technologien, sondern jede neue Technologie, die in der Lage ist, neue Industriezweige zu schaffen oder bestehende zu ver?ndern. Diese Technologien sind ein \"neues Spiel\", dessen Regeln unvereinbar sind mit Kultur und Gesch?ftsmethoden der meisten etablierten Unternehmen. Das erste Buch auf dem Markt, das sich mit diesem wichtigen Thema gezielt auseinandersetzt. Ein interdisziplin?res Expertenteam der Wharton School erl?utert, wie Gesch?ftspraktiken ge?ndert werden m?ssen, um Innovationen wie der Biotechnologie, der Informationstechnologie und dem Internet zu begegnen. Dar?ber hinaus wird diskutiert, wie Manager ihre Methoden zur Finanzanalyse, Markteinsch?tzung und zur Wettbewerbsstrategie ?ndern m?ssen, und wie etablierte Firmen k?nftig die g?ngigen Fehler im Zusammenhang mit neuen Technologien vermeiden k?nnen.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eEmerging technologies such as the Internet and biotechnology have the potential to create new industries and transform existing ones. Incumbent firms, despite their superior resources, often lose out to smaller rivals in developing emerging technologies. Why do these incumbents have so much difficulty with disruptive technologies? How can they anticipate and overcome their handicaps? \u003c\/p\u003e\u003cp\u003e\u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e presents insights, tools, and frameworks from leading busi-ness thinkers based on the research of Wharton's Emerging Technologies Management Research Program. This pioneering industry-academic partnership, established in 1994, is one of the longest and broadest initiatives on the management of emerging technologies. For the first time, this book distills the insights from the program into a single volume for managers, covering a wide range of issues related to the successful management of emerging technologies.\u003c\/p\u003e \u003cp\u003eThe editors contend that managing emerging technologies represents a different game, requiring a different set of management skills, frameworks, and strategies than those used by established firms to manage existing technologies. In this book, experts from diverse fields examine key issues such as: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCommon pitfalls and potential solutions for incumbent firms in managing emerging technologies\u003c\/li\u003e \u003cli\u003eStrategies for assessing the potential of new markets and designing technologies to take advantage of market lumpiness\u003c\/li\u003e \u003cli\u003eThe need for scenario planning and disciplined imagination to develop strategies under uncertainty\u003c\/li\u003e \u003cli\u003eThe limits of patents in protecting gains from technology, and the use of lead time and other strategies\u003c\/li\u003e \u003cli\u003eThe power of innovative financial strategies and the use of real options in making investments\u003c\/li\u003e \u003cli\u003eUsing alliances and new organizational forms\u003c\/li\u003e \u003cli\u003eDeveloping a customized workplace\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e represents a powerful survival kit for managers dropped behind the lines of these new technologies. The authors provide a comprehensive set of tools and insights that will help you understand the new challenges and develop effective strategies to succeed at this different game.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for WHARTON on MANAGING EMERGING TECHNOLOGIES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNew technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges.\u003cbr\u003e --Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e covers the emerging technology landscape-from strategy to finance to human resources-in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems.\u003cbr\u003e --Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, \u003ci\u003eCompeting on the Edge: Strategy As Structured Chaos\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e provides those of us who live in the chaotic environment of 'discovery by the minute' many ways of thinking about how to make a new idea successful. The collective knowledge and personal wisdom represented in this book is like having a person with hundreds of years of learning and experience sitting on the business team. \u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e is vital to anyone trying to develop new businesses in today's world.\u003cbr\u003e --Terry J. Fadem, Director, Corporate New Business Development, DuPont\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003ePraise for\u003c\/i\u003e Wharton on Managing Emerging Technologies\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"New technologies are transforming markets, businesses, and society at an ever-increasing rate. We have a critical need for better road maps for managing our way through this new terrain. This book offers critical insights and useful new models for thinking through these challenges.\"\u003cbr\u003e--Professor Thomas Gerrity, Director of the Wharton e-Commerce Forum \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e covers the emerging technology landscape--from strategy to finance to human resources--in a way that only a group of top scholars from many disciplines could do. Insightful, accessible, and smart ideas that make for 'must reading' for thoughtful executives in today's turbulent economy. The authors prove, once again, the power of research to yield deep insight into tough business problems.\"\u003cbr\u003e--Kathleen M. Eisenhardt, Professor of Strategy and Organization, Stanford University and coauthor, \u003ci\u003eCompeting on the Edge: Strategy As Structured Chaos\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e provides those of us who live in the chaotic environment of 'discovery by the minute' many ways of thinking about how to make a new idea successful. The collective knowledge and personal wisdom represented in this book is like having a person with hundreds of years of learning and experience sitting on the business team. \u003ci\u003eWharton on Managing Emerging Technologies\u003c\/i\u003e is vital to anyone trying to develop new businesses in today's world.\"\u003cbr\u003e--Terry J. Fadem, Director, Corporate New Business Development, DuPont\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eGEORGE S. DAY, PhD, \u003c\/b\u003e is the Geoffrey T. Boisi Professor, Professor of Marketing, and Director of the Huntsman Center for Global Competition and Innovation at The Wharton School. He was one of the founders of the Emerging Technologies Management Research Program at the Huntsman Center and has consulted for numerous corporations, including GE, IBM, and Nortel Networks. Dr. Day is the author of \u003ci\u003eMarket-Driven Strategy\u003c\/i\u003e and \u003ci\u003eThe Market-Driven Organization\u003c\/i\u003e, and coeditor of \u003ci\u003eWharton on Dynamic Competitive Strategy\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAUL J. H. SCHOEMAKER, PhD, \u003c\/b\u003e is Research Director of Wharton's Emerging Technologies Management Research Program. He is the founder and chairman of Decision Strategies International, Inc., a firm specializing in scenario-based strategic management and executive decision-making. A frequent speaker and consultant to numerous organizations around the world, Professor Schoemaker is the author of many articles and several books on decision-making and strategy, including \u003ci\u003eDecision Traps\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eROBERT E. GUNTHER\u003c\/b\u003e was coordinating writer for Wharton on Dynamic Competitive Strategy.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 480\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.45 x 9.58 x 6.53 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 01, 2000\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51758627553568,"sku":"9780471361213","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3ec6ac8f5385ddb6aae005741b720ceb_e91ccdc1-423f-49b2-b8d3-ad2ba6706096.webp?v=1780130926","url":"https:\/\/ebocreations.com\/products\/wharton-on-managing-emerging-technologies-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}