{"product_id":"what-great-brands-do-hardcover","title":"What Great Brands Do - Hardcover","description":"\u003cp\u003eby \u003cb\u003eDenise Lee Yohn\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover proven strategies for building powerful, world-class brands\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the seven key principles that the world's best brands consistently implement\u003c\/li\u003e \u003cli\u003ePresents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands\u003c\/li\u003e \u003cli\u003eProvides tools and strategies that organizations can start using right away\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e is an essential blueprint for launching any brand to meteoric heights.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSpotting an exceptional brand is easy, but building an exceptional brand is one of the most overwhelming and elusive challenges organizations face. Many business leaders mistakenly believe that brand-building superstars like Apple, Lululemon, Zappos, and Nike achieved their successes as a result of good timing, years of experimentation, or just plain luck. Denise Lee Yohn knows the truth: these companies employed specific techniques that elevated brand building from a niche marketing function to the core driver of their business, turning them into industry icons.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e, Yohn sheds light on these proven techniques and identifies the seven key principles that the world's top brands consistently live out. Yohn reveals how: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cb\u003eGreat brands start inside\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eGreat brands avoid selling products\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eGreat brands ignore trends\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eGreat brands don't chase customers\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eGreat brands sweat the small stuff\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eGreat brands commit and stay committed\u003c\/b\u003e\u003c\/li\u003e \u003cli\u003e\u003cb\u003eGreat brands never have to \"give back\"\u003c\/b\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDemystifying the brand-building process, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e lays out clear steps for implementing each of these principles. These philosophies contribute to Yohn's innovative brand-as-business approach, which puts the brand at the heart of every company decision and fuels faster growth, increased profit margins, stronger corporate cultures, and superior stakeholder relationships. Examining how this approach operates in the real world, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e features case studies that analyze the brand-building successes and failures of companies including Google, Trader Joe's, IBM, Patagonia, Shake Shack, and many others.\u003c\/p\u003e \u003cp\u003eA vital resource for CEOs, COOs, entrepreneurs, and other leaders, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e paves a clear and accessible road to building a world-class brand.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSpotting an exceptional brand is easy, but building an exceptional brand is one of the most overwhelming and elusive challenges organizations face. Many business leaders mistakenly believe that brand-building superstars like Apple, Lululemon, Zappos, and Nike achieved their successes as a result of good timing, years of experimentation, or just plain luck. Denise Lee Yohn knows the truth: these companies employed specific techniques that elevated brand building from a niche marketing function to the core driver of their business, turning them into industry icons. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e, Yohn sheds light on these proven techniques and identifies the seven key principles that the world's top brands consistently live out. Yohn reveals how: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e \u003cb\u003eGreat brands start inside\u003c\/b\u003e\n\u003c\/li\u003e \u003cli\u003eGreat brands avoid selling products\u003c\/li\u003e \u003cli\u003eGreat brands ignore trends\u003c\/li\u003e \u003cli\u003eGreat brands don't chase customers\u003c\/li\u003e \u003cli\u003eGreat brands sweat the small stuff\u003c\/li\u003e \u003cli\u003eGreat brands commit and stay committed\u003c\/li\u003e \u003cli\u003eGreat brands never have to \"give back\" \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDemystifying the brand-building process, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e lays out clear steps for implementing each of these principles. These philosophies contribute to Yohn's innovative brand-as-business approach, which puts the brand at the heart of every company decision and fuels faster growth, increased profit margins, stronger corporate cultures, and superior stakeholder relationships. Examining how this approach operates in the real world, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e features case studies that analyze the brand-building successes and failures of companies including Google, Trader Joe's, IBM, Patagonia, Shake Shack, and many others. \u003c\/p\u003e\u003cp\u003eA vital resource for CEOs, COOs, entrepreneurs, and other leaders, \u003ci\u003eWhat Great Brands Do\u003c\/i\u003e paves a clear and accessible road to building a world-class brand.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDenise Lee Yohn\u003c\/b\u003e is an in-demand consultant and speaker with more than twenty-five years of experience helping organizations take their brands to new heights. She developed her innovative brand-building philosophy while working with such companies as Burger King, Frito-Lay, Land Rover, and Sony. An influential writer and speaker, Yohn has contributed to outlets such as the \u003ci\u003eNew York Times, \u003c\/i\u003e the \u003ci\u003eWall Street Journal, \u003c\/i\u003e and the \u003ci\u003eHarvard Business Review, \u003c\/i\u003e and her powerful speeches regularly inspire business leaders around the country. \u003c\/p\u003e\u003cp\u003eTo learn more, please visit \u003cb\u003ewww.deniseleeyohn.com\u003c\/b\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.95 x 9.28 x 6.27 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 07, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51751035601184,"sku":"9781118611258","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/01ab48ce80d2a8ca5dcf5a2928755ffd.webp?v=1779962797","url":"https:\/\/ebocreations.com\/products\/what-great-brands-do-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}