{"product_id":"what-is-electricity-and-where-does-it-go-when-it-leaves-the-toaster-paperback","title":"What is Electricity? and where does it go when it leaves the toaster? - Paperback","description":"\u003cp\u003eby \u003cb\u003eEd Kramer\u003c\/b\u003e (Author), \u003cb\u003eMargaret Henkel\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt was the mid-1990's, and Ronald Regan had just deregulated the electric industry. I was bored. \u003c\/p\u003e\u003cp\u003eWith deregulation, TVA, (Tennessee Valley Authority), which had once monopolized the generation and distribution of electricity, suddenly found\u003c\/p\u003e\u003cp\u003eitself on an alien playing field, rife with looming competition and in need of a real marketing manager, no, an entire marketing department. Now they had to woo their 160+ power distributors and directly-served industrial customers in a seven state area, or lose their business. In dire need of a marketing manager, they hired me.\u003c\/p\u003e\u003cp\u003eOne early campaign idea I came up with was \"\u003cstrong\u003e\u003cem\u003eYou need it, We got it,\" \u003c\/em\u003e\u003c\/strong\u003eand my second brainstorm, \u003cstrong\u003e\u003cem\u003e\"Where else can you go?\" \u003c\/em\u003e\u003c\/strong\u003ewas catchy and to the point, but fell on deaf ears. Obviously, there was no longer any room for silly campaigns. \u003c\/p\u003e\u003cp\u003eI created \"Eddie Current, the Ambassador of POWER,\" who was a big success, and set off to sell, sell, sell on their clearly stated mission.\u003c\/p\u003e\u003cp\u003eBut in my during windshield time covering the vast TVA territory, my mind wandered as it is often prone to do. This is how the \"What is Electricity\" story came to be.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 42\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.11 x 8.5 x 8.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2022\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51782564479264,"sku":"9798985723427","price":17.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/27ac89a4341d973d21403c2655c2919f.webp?v=1780574325","url":"https:\/\/ebocreations.com\/products\/what-is-electricity-and-where-does-it-go-when-it-leaves-the-toaster-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}