{"product_id":"what-makes-your-brain-happy-and-why-you-should-do-the-opposite-paperback","title":"What Makes Your Brain Happy and Why You Should Do the Opposite - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid DiSalvo\u003c\/b\u003e (Author), \u003cb\u003eWray Herbert\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003eThis book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains \"happy\" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDavid DiSalvo\u003c\/b\u003e (Atlanta, GA) is a science, technology, and culture writer whose work appears in \u003ci\u003eScientific American Mind, Psychology Today, Forbes\u003c\/i\u003e, the \u003ci\u003eWall Street Journal, Mental Floss\u003c\/i\u003e, and other publications. He is also the writer behind the well-regarded science blogs \u003ci\u003eNeuronarrative\u003c\/i\u003e and \u003ci\u003eNeuropsyched\u003c\/i\u003e.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 309\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 8.98 x 6.01 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 22, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770639712544,"sku":"9781616144838","price":19.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b2547062dd6ef509e03b13f40968c1ef.webp?v=1780376020","url":"https:\/\/ebocreations.com\/products\/what-makes-your-brain-happy-and-why-you-should-do-the-opposite-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}