{"product_id":"whats-behind-your-brand-a-style-guide-for-humanizing-your-content-paperback","title":"What's Behind Your Brand?: A Style Guide for Humanizing Your Content - Paperback","description":"\u003cp\u003eby \u003cb\u003eJen O'Ryan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is for anyone who designs, writes, publishes, or selects content for humans. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWhat's Behind Your Brand?\u003c\/em\u003e\u003c\/strong\u003e provides a unique perspective on how word choice and images can bring people in-or shut them out-of your brand's message. Dr. Jen O'Ryan dives into the nuance of writing, publishing, and designing content in which your audience is genuinely reflected. She outlines ways to incorporate the human experience and remove barriers that detract from your message.\u003c\/p\u003e\u003cp\u003eThrough humor, heartfelt anecdotes, and a deep understanding of human behavior, Jen breaks down the \"why\" behind the \"how\" and provides examples for practical application. The result is a guide on peeling back your brand and moving content from \u003cem\u003eoptimized\u003c\/em\u003e to \u003cem\u003ehumanized\u003c\/em\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWhat's Behind Your Brand?\u003c\/em\u003e\u003c\/strong\u003e explores\u003cstrong\u003e: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e- Patterns across images and language (absences, bias, inequities, appropriation, stereotypes)\u003c\/p\u003e\u003cp\u003e- Unexpected places where bias and other barriers can hide\u003c\/p\u003e\u003cp\u003e- Common issues, alternatives, and how to avoid them in the first place\u003c\/p\u003e\u003cp\u003e- Strategies for navigating change, within your organization and within yourself\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 160\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 8.5 x 5.5 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 29, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51749047959840,"sku":"9798218386139","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5d2b8743f7a2c0d4c3fd5851babe5c84.webp?v=1779923882","url":"https:\/\/ebocreations.com\/products\/whats-behind-your-brand-a-style-guide-for-humanizing-your-content-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}