{"product_id":"whats-your-digital-business-model-six-questions-to-help-you-build-the-next-generation-enterprise-hardcover","title":"What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation Enterprise - Hardcover","description":"\u003cp\u003eby \u003cb\u003ePeter Weill\u003c\/b\u003e (Author), \u003cb\u003eStephanie Woerner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDigital transformation is not about technology--it's about change.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model.\u003c\/p\u003e\u003cp\u003eIn this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model.\u003c\/p\u003e\u003cp\u003eFilled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePeter Weill\u003c\/b\u003e is a Senior Research Scientist and Chair of the Center for Information Systems Research (CISR) at the MIT Sloan School of Management. His writing and research have appeared in \u003ci\u003eHarvard Business Review\u003c\/i\u003e, \u003ci\u003eSloan Management Review\u003c\/i\u003e, and the \u003ci\u003eWall Street Journal\u003c\/i\u003e. His books include \u003ci\u003eIT Savvy\u003c\/i\u003e, \u003ci\u003eEnterprise Architecture as Strategy\u003c\/i\u003e, and \u003ci\u003eIT Governance\u003c\/i\u003e, all published by Harvard Business Review Press.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStephanie Woerner\u003c\/b\u003e is a Research Scientist at MIT's CISR. Her research centers on how companies manage organizational change caused by the digitization of the economy. In 2016 she was a subject matter expert on enterprise digitization for the Wall Street Journal CEO Council.\u003c\/p\u003e\u003cp\u003eAuthor social media\/website info: \u003cbr\u003eWeill: mitsloan.mit.edu\/faculty-and-research\/faculty-directory\/detail\/?id=41108\u003cbr\u003eWoerner: mitsloan.mit.edu\/about-mit-sloan\/directory\/staff-directory\/detail\/?id=41270\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.3 x 6.3 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 08, 2018\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51770434912544,"sku":"9781633692701","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/e8cb1f558bea33f2a729785cb77e960a.webp?v=1780371541","url":"https:\/\/ebocreations.com\/products\/whats-your-digital-business-model-six-questions-to-help-you-build-the-next-generation-enterprise-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}