{"product_id":"white-bread-a-social-history-of-the-store-bought-loaf-paperback","title":"White Bread: A Social History of the Store-Bought Loaf - Paperback","description":"\u003cp\u003eby \u003cb\u003eAaron Bobrow-Strain\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe story of how white bread became white trash, this social history shows how our relationship with the love-it-or-hate-it food staple reflects our country's changing values\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn the early twentieth century, the factory-baked loaf heralded a bright new future, a world away from the hot, dusty, \"dirty\" bakeries run by immigrants. Fortified with vitamins, this bread was considered the original \"superfood\" and even marketed as patriotic--while food reformers painted white bread as a symbol of all that was wrong with America. \u003cp\u003e\u003c\/p\u003eSo how did this icon of American progress become \"white trash\"? In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like. It teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender. As Bobrow-Strain traces the story of bread, from the first factory loaf to the latest gourmet \u003ci\u003epain au levain\u003c\/i\u003e, he shows how efforts to champion \"good food\" reflect dreams of a better society--even as they reinforce stark social hierarchies. \u003cp\u003e\u003c\/p\u003e The history of America's love-hate relationship with white bread reveals a lot about contemporary efforts to change the way we eat. Today, the alternative food movement favors foods deemed ethical and environmentally friendly--and fluffy industrial loaves are about as far from slow, local, and organic as you can get. Still, the early twentieth-century belief that getting people to eat a certain food could restore the nation's decaying physical, moral, and social fabric will sound surprisingly familiar. Given that open disdain for \"unhealthy\" eaters and discrimination on the basis of eating habits grow increasingly acceptable, \u003ci\u003eWhite Bread\u003c\/i\u003e is a timely and important examination of what we talk about when we talk about food.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAaron Bobrow-Strain\u003c\/b\u003e is an associate professor at Whitman College in Washington, where he writes and teaches on immigration and the politics of the global food system. He is the author of \u003ci\u003eIntimate Enemies: Landowners, Power, and Violence in Chiapas \u003c\/i\u003eand \u003ci\u003eWhite Bread: A Social History of the Store-Bought Loaf\u003c\/i\u003e as well as \u003ci\u003eThe Death and Life of Aida Hernandez: A Border Story\u003c\/i\u003e, his most recent book. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.79 x 8.99 x 6.14 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 22, 2013\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51757675446560,"sku":"9780807044780","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/0d05f73ffe66b62e0ff3808eb79f4869.webp?v=1780108597","url":"https:\/\/ebocreations.com\/products\/white-bread-a-social-history-of-the-store-bought-loaf-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}