by Israel B. Bitton (Author)

This interdisciplinary work is premised on a holistic account of the historical, philosophical, neuroscientific, and sociocultural aspects of memory that yields a novel theory: the primary human drive is not to "power" or "pleasure" but to significance and memorability. Above all, we want to be cosmically important and remembered.

Author Biography

Israel B. Bitton is Executive Director of Americans Against Antisemitism, a nonprofit that counters social hatred through data, media, and education.