{"product_id":"why-advertising-fails-and-how-to-make-yours-succeed-paperback","title":"Why Advertising Fails: And How to Make Yours Succeed - Paperback","description":"\u003cp\u003eby \u003cb\u003eDan S. Kennedy\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUncover the secrets of properly purposed advertising\u003c\/b\u003e\u003cbr\u003e How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame--company leadership, the format for the ad, the product itself? \u003cbr\u003e With \u003ci\u003eWhy Advertising Fails\u003c\/i\u003e, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit--and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. \u003cbr\u003e Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue--your business depends on it!\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 23, 2021\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51759481553184,"sku":"9781642253467","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b33be9b1c01a1958a43fe6b97c61cd65.webp?v=1780154050","url":"https:\/\/ebocreations.com\/products\/why-advertising-fails-and-how-to-make-yours-succeed-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}