{"product_id":"why-we-resist-the-surprising-truths-about-behavior-change-a-guidebook-for-healthcare-communicators-advocates-and-change-agents-paperback","title":"Why We Resist: The Surprising Truths about Behavior Change: A Guidebook for Healthcare Communicators, Advocates and Change Agents - Paperback","description":"\u003cp\u003eby \u003cb\u003eKathleen Starr\u003c\/b\u003e (Author), \u003cb\u003eLeigh Householder\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe all set healthcare intentions for ourselves. We want to do better. We want to feel better. What holds us back from succeeding? Behavioral science has uncovered a number of fundamental underlying human truths that reveal why people reject healthcare change. \u003c\/p\u003e\u003cp\u003eIn this book, we teamed up a behavioral scientist and a healthcare communicator to work together to create one clear picture of what we know and how we can apply it in the everyday work of helping more people live healthier lives.\u003c\/p\u003e\u003cp\u003eInside, you'll find nine principles of behavioral science that point to new ways to design communications, interventions and programs to help people make better, more confident decisions about their health. All while building the motivation to try and the resilience to try again when they have a setback along the way.\u003c\/p\u003e\u003cp\u003eEach principle comes with tools, examples, and new ideas to help quickly upskill you and your team on how to use what motivates people to unlock real change.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 138\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.3 x 10 x 7 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 19, 2019\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51793200611616,"sku":"9780578547664","price":21.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/6c7891619a4216e339c0edb0678cfe87.webp?v=1780716042","url":"https:\/\/ebocreations.com\/products\/why-we-resist-the-surprising-truths-about-behavior-change-a-guidebook-for-healthcare-communicators-advocates-and-change-agents-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}