{"product_id":"win-at-all-costs-inside-nike-running-and-its-culture-of-deception-hardcover","title":"Win at All Costs: Inside Nike Running and Its Culture of Deception - Hardcover","description":"\u003cp\u003eby \u003cb\u003eMatt Hart\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant--and wondering whether anything in the high-stakes world of Olympic sport has truly changed.\" \u003c\/strong\u003e\u003cstrong\u003e--Alex Hutchinson, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eEndure\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eGame of Shadows\u003c\/em\u003e meets \u003cem\u003eShoe Dog\u003c\/em\u003e in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program--the Nike Oregon Project.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn May 2017, journalist Matt Hart received a USB drive containing a single file--a 4.7-megabyte PDF named \"Tic Toc, Tic Toc. . . .\" He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world's best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà--the Mafia-like code of silence about performance-enhancing drugs among those involved--and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon.\u003c\/p\u003e\u003cp\u003eCombining sports drama and business exposé, \u003cem\u003eWin at All Costs \u003c\/em\u003etells the full story of Nike's running program, uncovering a corporate win-at-all-costs culture.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 432\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.7 x 9.1 x 6.1 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 06, 2020\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51768856510752,"sku":"9780062917775","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/3c05fe945e52e64ac8eb563c8207e9a0.webp?v=1780338966","url":"https:\/\/ebocreations.com\/products\/win-at-all-costs-inside-nike-running-and-its-culture-of-deception-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}