{"product_id":"win-bigly-persuasion-in-a-world-where-facts-dont-matter-hardcover","title":"Win Bigly: Persuasion in a World Where Facts Don't Matter - Hardcover","description":"\u003cp\u003eby \u003cb\u003eScott Adams\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe \u003cem\u003eNew York Times\u003c\/em\u003e bestseller that changed how we understand reality itself-expanded and updated to include the first Trump administration, January 6th, and the 2024 election\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eScott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams-best known as \"the guy who created Dilbert\"-recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.\u003c\/p\u003e\u003cp\u003eThe point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when they're used on you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWin Bigly\u003c\/em\u003e, now in its second edition, explains one of the most important perceptual shifts in the history of humankind.\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 344\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 9 x 6 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 22, 2024\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51752878440736,"sku":"9798990531628","price":32.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/b9c04b59ae48323471ec2b9333c91e02.webp?v=1780006661","url":"https:\/\/ebocreations.com\/products\/win-bigly-persuasion-in-a-world-where-facts-dont-matter-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}