{"product_id":"winning-the-profit-game-smarter-pricing-smarter-branding-hardcover","title":"Winning the Profit Game: Smarter Pricing, Smarter Branding - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRobert Docters\u003c\/b\u003e (Author), \u003cb\u003eMichael Reopel\u003c\/b\u003e (Author), \u003cb\u003eJeanne-Mey Sun\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow to use pricing as a strategic tool to increase revenues and win the war for profit\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOne of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In \u003ci\u003eWinning the Profit Game\u003c\/i\u003e, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, \u003ci\u003eWinning the Profit Game \u003c\/i\u003eis a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eProven strategies for transforming added value into revenues and winning the war for profits \u003c\/li\u003e\n\u003cli\u003ePrescriptive frameworks for putting the principles and strategies into action, immediately \u003c\/li\u003e\n\u003cli\u003eNumerous success stories based on experiences of A. T. Kearney clients worldwide\u003ch3\u003eBack Jacket\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eIn the endless quest to boost your bottom line, you've done it all: re-engineering, downsizing, new purchasing strategies, TQM, CRM, automation, new sales channels and technologies. Problem is, everyone else has done it, too. And while these once-innovative techniques may still be helping your organization to hold its own, they are long past delivering the impact, excitement, and competitive advantage they initially offered. Smart managers and smart companies are already asking, what's next? How do we stay ahead?\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eWinning the Profit Game, \u003c\/i\u003e the authors offer a simple but powerful solution--to keep improving the bottom line, your organization must now shift its sights and focus on growing the \u003ci\u003etop\u003c\/i\u003e line. They also introduce the two fundamental tools for producing top-line growth: price and brand. The skill with which these tools are used varies widely from company to company, with most firms performing poorly. This means that anyone who takes the time to learn how to use them correctly can quickly establish a huge competitive advantage.\u003c\/p\u003e \u003cp\u003eThis comprehensive guide to maximizing profits offers sophisticated yet common-sense approaches that turn value into money and make pricing a logical, high-return activity, integral to the development of new products and services. It illustrates the absolute link between brand and price and explains why a superior pricing strategy cannot exist without a detailed brand strategy. It also shows you how to optimize price, brand, costs, and product development for any business, whether manufacturing or services. You'll discover how to win the profit game by integrating your pricing and brand strategies and growing your top line in \u003ci\u003eany \u003c\/i\u003ebusiness environment, no matter how tough. You'll master the tools that will enable you to: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eUse price as a language that speaks to your customers \u003c\/li\u003e\n\u003cli\u003eDevelop an effective, integrated price and brand strategy \u003c\/li\u003e\n\u003cli\u003eOptimize prices to increase revenues \u003c\/li\u003e\n\u003cli\u003eManage ongoing revenues \u003c\/li\u003e\n\u003cli\u003ePenetrate new markets using price as a competitive wedge \u003c\/li\u003e\n\u003cli\u003eTransform your organization into a price and brand powerhouse \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eComplete with real-world price frameworks and success stories from a wide variety of industries, \u003ci\u003eWinning the Profit Game\u003c\/i\u003e also features instant access to critical strategies, tools, and techniques for busy managers who need to make key decisions in a hurry. It is the ultimate guide for business leaders like you, whose responsibility it is to grow the bottom line and emerge victorious in the war for profits.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eHow to use price and brand as strategic tools to boost revenues and maximize profits\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eWinning the Profit Game\u003c\/i\u003e gives you instant access to tools and techniques that can increase profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. You'll learn how to develop an effective, integrated price-\/brand strategy, using price as a language that speaks to your customers, helps you . You'll also find out how to penetrate new markets, and transform your organization into a price-brand powerhouse.\u003c\/p\u003e \u003cp\u003e\"If you want to improve your company's profitability, if you want to learn how price, brand and product can be linked to achieve this, then this book is a must read.\"--Robert A. Ferchat\u003ci\u003e, \u003c\/i\u003eChairman and CEO of Bell Canada Mobility, retired, former president of Nortel Networks, Canada, and author of \u003ci\u003eTangled Up in the Past\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Winning the Profit Game\u003c\/i\u003e delivers on its promise to improve corporate profit performance.\"--Charles E. Lehr, General Manager Marketing (Chief Marketing Officer), International Division, ExxonMobil Corporation, retired. \u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eWinning the Profit Game \u003c\/i\u003edelivers valuable insights and tools for business leaders - from entrepreneurs in Silicon Valley to pricing professionals in Detroit and the leaders of Fortune 100 Corporations.\"--Jeffrey Depew, Silicon Valley serial entrepreneur (e.g. CEO MotionSense, Inc.), and former President of General Electric Electrical Distribution and Control, Asia\/Pacific.\u003c\/p\u003e\n\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRobert G. Docters\u003c\/b\u003e is a partner in i2Partners L.L.C., a boutique price and intellectual consulting firm.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMichael R. Roeopel\u003c\/b\u003e is a senior officer in A. T. Kearney's strategy practice\u003cb\u003e.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. Jeanne-Mey Sun \u003c\/b\u003e is a consultant with A. T. Kearney.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStephen M. Tanny\u003c\/b\u003e is a professor at the University of Toronto.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 315\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.12 x 9.31 x 6.17 IN\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 02, 2004\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51753386279200,"sku":"9780071434720","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/9bd4045adcc6339f07bb68c0d42842e2_a5eff802-ed4c-4c98-a4cf-fc122428e12f.webp?v=1780018802","url":"https:\/\/ebocreations.com\/products\/winning-the-profit-game-smarter-pricing-smarter-branding-hardcover","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}