{"product_id":"you-are-now-less-dumb-how-to-conquer-mob-mentality-how-to-buy-happiness-and-all-the-other-ways-to-outsmart-yourself-paperback","title":"You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself - Paperback","description":"\u003cp\u003eby \u003cb\u003eDavid McRaney\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA mix of popular psychology and trivia, \u003ci\u003eYou Are Now Less Dumb\u003c\/i\u003e is grounded in the idea that we all believe ourselves to be objective observers of reality--except we're not. But that's okay, because our delusions keep us sane. \u003cp\u003e\u003c\/p\u003eExpanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEnclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)\u003c\/li\u003e\n\u003cli\u003eThe Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).\u003c\/li\u003e\n\u003cli\u003eDeindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)\u003c\/li\u003e\n\u003cli\u003eThe Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)\u003c\/li\u003e\n\u003cli\u003eSunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested \"worth it\")\u003c\/li\u003e\n\u003c\/ul\u003eMcRaney also reveals the true price of happiness, and how to avoid falling for our own lies.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDavid McRaney \u003c\/b\u003eis a journalist and self-described psychology nerd. He has written for several publications, including\u003ci\u003e The Atlantic \u003c\/i\u003eand \u003ci\u003ePsychology Today\u003c\/i\u003e. He lives in Hattiesburg, Mississippi.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.02 x 7.48 x 5.04 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 05, 2014\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51771196539168,"sku":"9781592408795","price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/5d3309dbcec272c54cdd5fd60af87754.webp?v=1780382916","url":"https:\/\/ebocreations.com\/products\/you-are-now-less-dumb-how-to-conquer-mob-mentality-how-to-buy-happiness-and-all-the-other-ways-to-outsmart-yourself-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}