{"product_id":"you-inc-the-art-of-selling-yourself-paperback","title":"You, Inc.: The Art of Selling Yourself - Paperback","description":"\u003cp\u003eby \u003cb\u003eHarry Beckwith\u003c\/b\u003e (Author), \u003cb\u003eChristine K. Clifford\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eYou, Inc.\u003c\/i\u003e Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In \u003ci\u003eYou, Inc.: A Field Guide to Selling Yourself\u003c\/i\u003e, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eHarry Beckwith\u003c\/b\u003e heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.\u003c\/p\u003e\u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 7.51 x 5.06 IN\u003c\/div\u003e\u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 27, 2011\u003c\/div\u003e","brand":"Books by splitShops","offers":[{"title":"Default Title","offer_id":51755924783392,"sku":"9780446695817","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/9764\/5344\/files\/07efd302111e730928a0dcc1603d9c5a.webp?v=1780071138","url":"https:\/\/ebocreations.com\/products\/you-inc-the-art-of-selling-yourself-paperback","provider":"The E-Book Oasis LLC","version":"1.0","type":"link"}