The Customer Language Collector

What's Inside:

• Customer Language Basics: Learn why real audience words matter for marketing.
  
• Research Methods: Guidance on how to gather language from surveys, interviews, and reviews.
  
• Organizing Insights: Tips for tagging and sorting phrases for easy use.
  
• Writing with Voice of Customer: Instructions on how to turn quotes into copy that resonates.
  
• Real-Life Examples: See how customer language boosts email, ads, and landing page performance.
  
• Message Testing: Simple ways to test and improve copy using audience feedback.